It’s my pleasure to welcome you to the online presentation of our 2011-2012 Summary Report. This year's report is titled “Transformation: Advancing into a New Century of Care.”

As you will see, we take a look at some noteworthy achievements over the last two years and give you an overview of how we have been advancing our mission to transform SwedishAmerican to prepare for our next 100 years.

“Transformation” is more than just a theme for SwedishAmerican’s report; it is the driving force behind this organization. Over the past 100 years, we have provided outstanding healthcare to our region with passionate dedication to quality and service. We have grown and expanded our campus and, in so doing, have dramatically improved our neighborhood under the guidance of our Foundation.

In recent years, we have opened the Heart Hospital, SwedishAmerican Medical Center/Belvidere and the Ryan Jury Child Development Learning Center. We also have formed an affiliation with the University of Wisconsin/Madison, a world-class academic medical center. From investing in strategic partnerships, our people, and technology, to expanding our medical group and focusing on regional growth, we have become the region's largest and most preferred health system.

From my perspective—and the collective perspectives of SwedishAmerican’s Board, management team, physicians and staff—our transformation is working. These truly great accomplishments would have been impossible without great people.

Despite the relentless challenges to our industry, SwedishAmerican has moved ahead with transformations that reflect the dynamic world of healthcare and also meet the growing needs of our community. Some of the changes are immediately visible. For example, we’ve invested in building a free-standing cancer center in partnership with UW Health that will serve as a regional destination for cancer care. We’ve also opened new surgical suites at SwedishAmerican Medical Center/Belvidere and expanded our medical group to give patients more choice and convenience through the acquisition of Rock Valley Women’s Health Center and Lundholm Surgical Group.

However, we also have invested in recruiting new physicians, in primary care and all specialty areas, so that individuals facing medical issues can turn to their own community healthcare system and not travel elsewhere at what can be one of the most difficult times of their lives. For the people in our region who will suffer a significant healthcare issue, having access to a physician staff composed of highly trained and experienced medical practitioners is one of the most valuable benefits of living in our community. SwedishAmerican Medical Group’s nine primary care clinics have received the prestigious Level 3 Patient-Centered Medical Home recognition from the National Committee for Quality Assurance. This emerging model of care strengthens the relationship between the patient, family and the physician in order to create value by improving quality and controlling costs for all stakeholders.

Our work in transforming the patient experience through superior customer service continues to unfold through our 100% Swedes program. This is a formal approach to ensuring that all employees treat our patients and their families with courtesy and respect, and with an understanding that care be delivered in a way which reflects how we want our own family to be treated.

Our future is bright, the boundaries are limitless, and through determination, clinical excellence and partnerships, we’ve positioned ourselves to provide the very best care to our patients now and in the future.

I am privileged and honored to work with a team of 3,200 fellow employees who sustain and nurture our heritage and culture, and live out our mission every day. It is the essence of what has brought us to this point in our first hundred years, and it is what will advance us into a new century of care.

Thank you for your support of SwedishAmerican and enjoy our report.

Bill Gorski, MD

Bill Gorski, MD
President and Chief Executive Officer